The Ultimate Guide to Pinterest marketing for coaches

Pinterest marketing is quite efficient. Marketers attract Pinterest users by providing the material that is too good to pass up. With over 433 million users on Pinterest, why wouldn’t coaches want to be there? Not to mention that 83% of users have made a purchase based on Pinterest content. So, how can your company use Pinterest as a marketing tool to increase brand recognition and conversions?

In this article, we’ll address that question as well as explain how Pinterest works, which Pinterest marketing methods you should employ, how coaches can profit from the platform, and which tools you can use to guarantee your Pinterest marketing approach is effective. But first, let’s go through the platform and how it works – let’s get started.

What’s Pinterest and why should coaches use it for marketing?

Many entrepreneurs think that focusing on generating a viral effect among tech-savvy early adopters is the greatest strategy to recruit and keep consumers. And, although there’s no question that this may have a ripple effect among that small niche of users (which subsequently spreads to the broader public), there are just as many failed ideas that never got the traction they thought they deserved due to their ultra-narrow-focused risk.

Pinterest was intended to challenge this widespread behavior from the beginning. Rather than attempting to attract primarily Bay Area techies, the platform wished to improve on something we all do, such as saving and organizing things. 11 billion dollars later, Pinterest became a power in its own right, due to the app’s inclusion in Apple’s App Store and a mention in Time magazine. Only then did many begin to grasp how Pinterest could fit into their hectic digital lives. They began “pinning” everything from recipes to phrases to clothing and adorable home décor ideas.

Pinterest is now much more than just a place to organize your passions and the stuff you want to keep. Pinterest, like any social network, can grow to fill whatever time you allow it, and for knowledge, entrepreneurs wondering, “Where can I sell my online courses?” this gives a tremendous marketing opportunity if used intelligently.

Focus on the following: 

• Pinterest presently has over 450 million active users, with over 100 million more expected in 2020.
• Every day, almost 1 billion videos are watched on Pinterest.
• 95% of the top searches on Pinterest are unbranded, indicating that these users are open to new ideas and goods.
• Pinterest is used by 85% of users to pin fresh project ideas. The great majority of Pinterest users are planners, and in order to plan something, you must first learn about it, which is where your online course comes in.
• 80% of users say that Pinterest makes them happy. When you’re in a good mood, you’re more open to recommendations. You’re more inclined to buy based on ideas if you’re more receptive to them.

Pinterest monetization occurs naturally when you capitalize on the platform’s assets. You’ll need to properly set up your account, understand how to produce pins that advertise your knowledge items, and optimize your pins so that your target audience can find them. Pinterest is one of the least-known locations to market your coaching course, making it an excellent platform for differentiation. But where do you begin? Pinterest marketing is far more than simply looking for appealing images to upload or interesting wording to utilize. Let’s take a step-by-step look at how to build a Pinterest presence for your online course.

Pinterest is a social networking site where users may discover, share, and save visually appealing information that they find inspiring, useful, or entertaining. Users post or Pin their favorite material to boards with a common subject to keep it structured so that other users may find fresh information that is relevant to their interests. After signing up, you can start sharing material and, as a result, social media marketing on the site.

To get the best use of the platform, upload material from your computer or mobile device, Pin stuff from the platform, and add content from the web via the Pinterest browser button. Participation is essential. Follow your friends’ and rivals’ boards, “Like” and comment on other people’s Pins, re-Pin information, and include links to your website and blog in your Pins.

It’s vital to understand that Pinterest has both personal and commercial accounts. Selecting a business account grants you access to Pinterest Analytics as well as additional tools such as a visual search tool, a native video player, and the option to run Pinterest advertisements if desired, making the platform perfect for marketers. Let’s have a look at some Pinterest marketing methods that can help you increase your influence and effect on your audience.

4 ways to utilize the Pinterest platform for coaching marketing

Distribute the content

85% of Pinterest users seek and favor visual content. As a result, Pinterest is a particularly powerful platform for distributing all forms of material, including written blog content. In contrast to Instagram, users may click through live links. Pinterest boards are where you share stuff. Boards save all of your Pins and distribute them to your followers for them to explore. You may have as many boards as you like, and they can be categorised into themes, ideas, plans, or forms of inspiration to help your audience discover the information they need.

You may also ask individuals to join your boards, making it a “group board,” if you want additional contributors to post content that they think fits with the concept of your board. This is an excellent method for increasing engagement and conversation on your profile.

Develop a community

Online communities bring like-minded members together and act as useful centers for businesses. With a Pinterest community, you can expect your followers and admirers to interact with your boards, consume your material, and visit your website, creating traffic.

Every month, millions of individuals visit Pinterest. You may establish a devoted community of Pinterest users who may become customers by using your Pinterest board as a two-way street through which you can connect with and engage consumers (rather than a one-way billboard).

How to get followers on Pinterest

Although you may search for and add certain friends based on their name, Facebook account, and other identifiers, this is time-consuming and would make it difficult to significantly build your following. Instead, explore the following ways for expanding your Pinterest fan and follower network.

• Promote your Pinterest account on other social media platforms.
• Follow accounts that you feel will follow you back.
• Examine what your rivals are doing to grow their fan base and learn from their strategies.
• Use keywords in your postings (we’ll go over this in greater depth later).
• Request that influencers re-post portions of your material in order to grab the attention of their audience.
• Pay for a Pinterest advertising account in order to run advertisements on the platform.

Educate your audience

Pinterest is brimming with tutorials, infographics, how-tos, and connections to more instructive stuff. Given its proclivity for visual material, it’s an effective avenue for educating and engaging customers. Keep your target demographic in mind when generating and posting content for your Pinterest profile and marketing to users. You want to ensure that you’re sending out material that resonates with your target demographic, current customers, and buyer profiles on Pinterest in the same way you would when launching new goods, growing your branding or posting to other social networks.

You may accomplish this in several ways:

• Examine your buyer personas to see what kind of material would be most useful and interesting to them.
• Survey and solicit input from your present followers and consumers on what they want from your brand on Pinterest.
• Examine what your rivals are doing successfully (or poorly) to help you conceive of fresh methods to distribute your information and make it stand out.
• Examine the boards of your present followers and customers to have a better sense of who your target audience is and what they are most interested in.

Drive traffic and improve online sales

Unlike Instagram, Pinterest allows you to link your visual material to another website — specifically, your own. This tool allows you to post both textual and graphic information while also directing viewers back to your website. This is a great complement to your marketing because it may also increase online purchases. Many businesses use Pinterest to display product photographs while also sharing content.

For instance, Madewell’s board acts as a source of trip inspiration and is matched with genuine things they sell to make their audience enthusiastic about their brand, the lifestyle they advocate, and the notion of purchasing some apparel. By integrating Pinterest on your website, you’ll be able to simply route visitors from one of your web pages right to your Pinterest profile, allowing your leads and customers to start browsing your material (and perhaps following you!) in seconds.

These Pinterest widgets and buttons allow visitors to your website to connect with your Pinterest page by seeing and following your profile or going directly to a single Pin or board. The widget builder on the network allows you to rapidly tweak, develop, and add this feature to your site.

8 Pinterest marketing strategies for coaches

The 8 Pinterest marketing methods are applicable to instructors in any field. One of the reasons Pinterest is such a powerful social media tool is its global approach to marketing.

Sign up for a business account

Create a Pinterest business account to sell to your key audience. As previously said, this free account gives you access to Pinterest Analytics (which we’ll go over in further detail momentarily) as well as other useful marketing tools like a profile that clearly shows you’re a business, Pinterest widgets, and Pinterest tags. You may easily convert an existing Pinterest account into a Pinterest business account without sacrificing any of your material or effort.

Worth noting: If you want to improve your business account and run ads on Pinterest, you may do so by upgrading your account — and setting up your payment method because this element of Pinterest is not free — and using the platform’s Ads Manager to target your audience more fiercely.

Choose the correct categories for your content

Your Pins and boards will become more searchable for visitors trying to discover material comparable to that of your brand if you choose the correct category for them to be shared in. Users on Pinterest may search for certain categories or just go to the “Categories” section of any profile on the platform to browse all content connected to the topic they’re looking for. Travel, health & wellness, and beauty are among the most popular Pinterest categories.

Upload unique images and videos

Pinterest, like other social media, has a multitude of photos and videos. You’ll want to make sure that not only are you sharing photographs and videos that will help you promote your brand and advertise your products/services but that they stand out among the others on the site. Otherwise, why would a user select you over your competitors?

Here are a few tips to help you share outstanding and distinctive visual material on Pinterest:

• Create and distribute branded videos to advertise your products and business. On Pinterest, people view approximately 1 billion videos every day.
• Share photographs and videos of your items in action so that consumers can visualize themselves using them.
• Avoid using too much vacant (or white) space in your photographs – images with 30% less blank space in the backdrop are more likely to get pinned.
• Create videos that are 30-90 seconds lengthy because they have been shown to perform the best.
• Create dedicated boards to publish photographs of your company’s most useful data visualizations and infographics for your audience to utilize as business resources.

Use keywords

You’ll be more likely to appear in users’ feeds and searches if you employ keywords throughout your profile, posts, Pins, and boards. Pinterest keywords and phrases are connected to distinct categories that consumers search for. If you sell travel coaching, for example, you may use keywords and phrases like “vacation” or “going on a trip” in your profile and Pins. When someone searches one of those phrases, your profile and photographs will display in their newsfeed. Begin your Pinterest keyword research by Googling phrases related to your specialty within the platform itself.

Here are a few places on Pinterest where you may put keywords to boost your chances of ranking organically through search:

• Profile and bio
• Descriptions should be pinned.
• Board names
• Descriptions of the boards
• Image-Alt-Text

Share your content on other social media platforms

To increase the visibility and followers of your Pinterest account and content, post your Pins, photographs, and videos in other places. You may, for example, claim your company’s Pinterest account on Etsy and YouTube so that your fans can simply discover the various platforms you’re on and how they can watch more of your material.

Furthermore, claiming your account will give you access to statistics and data on all of these Pins, allowing you to determine which networks your audience is most interested in. You can also connect your Pinterest profile to your Facebook and Google accounts to simply add and locate friends, share material across networks, speed up your login on all accounts, and back up your profile in case you lose or forgot your password information.

Follow, engage, and interact with users

You may begin and maintain personal ties with other Pinterest users and their accounts by following and interacting with them. This form of connection has the ability to instill a sense of devotion in your followers, causing them to return to your profile for inspiration, ideas, and product purchases.

4 strategies to use Pinterest marketing to develop strong and enduring relationships with your target audience:

• Follow new accounts of users who indicate or demonstrate an interest in the job your company conducts and the material you share (you can do this by searching keywords and hashtags or reviewing the people who follow your current audience members).
• Re-Pin, Like, and Comment on the stuff shared by your followers and admirers.
• Respond to the comments your followers leave on your material to customize their experience and make them feel heard.
• Create compelling pieces that highlight your sector experience, teach your followers how to accomplish something, or get them engaged.

Consider social media best practices

Employ the same social media techniques you would on other social networks while utilizing Pinterest. Remember to communicate and engage with your followers, publish to (and update) your account on a regular basis, and avoid obvious self-promotion that appears forceful and forced on your audience.

5 best practices to boost engagement on Pinterest:

• Motivate your followers to include your brand in their material (and maybe offer to repost them or re-Pin their content if they do).
• Give your audience a reason to follow and connect with you, such as a reward, and publish articles that include your products and branding.
• To keep your audience coming back to your profile, provide them with discount codes and discounts, as well as information on your latest items and upgrades to existing products.
• Make sure your material is beneficial to your audience members – all content should have a purpose and/or significance.

Analyze the outcomes

If you’re spending all of this effort on Pinterest marketing, it’s logical to think you’ll want to make sure the work you’re doing enhances your company’s conversions and brand recognition. So, to keep track of your referral traffic, amount of engagements leads produced, and anything else you’re interested in knowing more about, you’ll need to assess the results of your Pinterest marketing efforts. Pinterest Analytics is the simplest method to accomplish this.

Pinterest Analytics provides four key sorts of data, including:

• Metrics regarding your overall profile.
• Insights into how many people save and re-Pin your material.
• Platform analytics may help you understand how users engage with your content on desktop and mobile.
• Information about your most popular Pins.

Creating your first Pinterest board

Pinterest is a visual social media network. As a result, Pinterest marketing is an excellent platform for sharing videos and articles. Unlike Instagram, Pinterest users may access live links by clicking through them. Create a Pinterest board as your first step. Boards enable you to keep your pins and post material for your followers to find. You may create an endless number of boards and organize them into various themes, concepts, or plans.

Create one or more boards relating to your course and your company in general so that users may locate your material more simply. If you’re working on a coaching course with others, you may also ask them to join your board. This turns it into a “group board.” Following that, you and your teammates can share and pin your ideas and thoughts on the board.

When you establish your first board, you must select a category in which the information will be shared. This guarantees that individuals who are interested in your material and the topics you cover may find it (boards and pins). Users on Pinterest locate material by searching for it in the search box or scrolling down into the Categories area of any user’s profile to view similar stuff.

Creating your first pin

It’s time to start pinning now that your board has been created. Users frequently pin everything intriguing or unusual that comes across their path when browsing the web. You’ll need to build your own pins if you want to utilize Pinterest marketing to advertise your course. So, what types of pins are being shared and commented on?

You might be surprised! To begin, branded photos without faces receive 23% more pins than those with faces. If you’re camera shy, Pinterest is the place for you to shine. What’s more, as compared to other social networks, Pinterest members are unusually open-minded about branding. Indeed, 75% of Pinterest users are willing to view sponsored videos if the topic is relevant to them. Use Pinterest’s Promoted Videos if you have the funds. Videos with a duration of 30 to 90 seconds perform the best.

How often and what to post on Pinterest

If you’re stuck for ideas beyond video commercials and images without people, consider seeing your course through the eyes of someone who wants to learn what you have to offer.

• Share course photos and video clips to offer users a flavor of what the course is like.
• Share statistics and unique or fascinating data about your hobbies or expertise.
• Make visuals using quotes from prominent persons in your field.
• Provide a video as a freebie that teaches consumers a small approach, trick, or technique as an introduction to your course. The objective here is to persuade them to enroll in your course so they may learn more.

In addition to the photographs you use, you should make good use of Pinterest keywords. Keywords and phrases can be used in your profile, posts, pins, and boards. This increases the likelihood that your information will surface organically in the user’s feed when they search for what you have to offer. If you want to utilize Pinterest advertisements to market your coaching course, you can use the platform’s own keyword targeting tool to specifically target your ideal target.

Lastly, make use of hashtags. Hashtags are words or phrases preceded by the # symbol that allows users to browse subjects by simply clicking on that hashtag. These tags function similarly to those used on other social networks such as Instagram, so it’s probable that your users are already utilizing them to find new and interesting pins and boards to follow.

It is encouraged to publish at least three times every day, but no more than thirty times per day. That’s correct, we started per day! Pinterest Business accounts allow you to schedule pins, which is great news. You may also use third-party software to plan your pins ahead of time. So, now that you know what to publish and how frequently to share it on Pinterest, the issue is, “How can I obtain the best performance while promoting on Pinterest?” Here are some excellent practices to consider.

5 best practices for coaching marketing on Pinterest

Note that no board is an island when promoting on Pinterest. Your Pinterest quotations may be fantastic, but if you’re simply marketing and not exploring, you’re missing out on Pinterest’s “interest” factor! It’s all about connections, just like every other marketing endeavor. This entails communicating with your target audience as well as complementary, non-competitive expertise entrepreneurs in your field on Pinterest.

Best practices

1. Follow new accounts with a similar interest to yours. Take the time to welcome new accounts that are just starting out on Pinterest. It’s a fantastic opportunity for you to meet potential course participants.
2. Share, like, and comment on the pins of others. When it comes to Pinterest marketing, no board is an island, and neither are you as a user. Remember to share, like, and comment on other people’s pins.
3. Showcase your skills in your chosen field, and share and solicit ideas! Pinterest is the ideal platform for creating a one-of-a-kind post that highlights your skills in a fun, quirky, or distinctive way. Teach your followers a basic task, arrange a giveaway or a contest, and offer incentives to get them interested.
4. Increase participation in your Pinterest marketing campaigns. Many of the same recommended practices apply whether utilizing Pinterest or any other social media platform. When it comes to marketing your course, for example, you don’t want to be unduly self-promotional and aggressive. At the same time, you want to inform consumers that your course exists and why they should participate in it.
5. Examine the effects of your Pinterest marketing. Don’t forget that a Pinterest Business account gives you access to the site’s statistics, allowing you to monitor how effectively your Pinterest marketing is working.

How are your visitors interacting with your content? One of the primary reasons Pinterest has so many users is the multitude of options to pin and save items to boards. Pinterest features apps for all major smartphone manufacturers, as well as browser extensions that allow users to pin and share in a matter of seconds. Aside from that, many websites include a “Pin It!” social networking button at the bottom of their blog postings.

3 strategies for online coaches to get the best performance out of Pinterest

You might be shocked to hear that implementing all of these techniques and methods has the potential for a significant payoff: Pinterest users have the greatest buy intent of any social media user. You can do a lot more than simply share Pinterest quotes and photos to get even greater performance out of Pinterest if you want to go below the surface and truly make your course stand out.

#1: Be a storyteller

Humans are born storytellers. We may not congregate around campfires in caves anymore, but we still like a good story. Because Pinterest is a visual medium, it’s a terrific method to communicate a narrative with photos rather than just words. How can you describe what your course does and how it works using primarily images? It may be difficult at first, but visual storytelling may be a terrific approach to captivate visitors, especially if your subject matter is frequently perceived as dry, dull, or exceptionally complicated. If you can utilize images and videos to break down and demystify your topic, you’ll undoubtedly catch attention and set your course apart from all of the other Pinterest marketing users.

#2: Showcase your blog posts

Pinterest is a wonderful platform for promoting your blog entries. Although you cannot pin the entire post, you may add an image and then link that image to your blog for readers who want to learn more. This also applies to videos. Unlike Instagram, which requires you to include all promotional links in your profile (up to the point when you reach 10,000 followers), Pinterest does not. Users may go straight to your blog article by clicking through.

#3: Humanize your niche

This proposal is related to visual storytelling. Although photos without faces are more likely to be pinned, this does not need hiding behind your pins. Remember that Pinterest is a two-way communication channel. This allows you to reach out to talk and share information with others who share your interests. It also allows you to assist newbies in navigating frequent mistakes or bottlenecks when getting started in your field.

It’s a terrific method to spread love while also attracting new students and members. Begin advertising your coaching course right away! Pinterest has its own way of doing things, but it ultimately operates like many of the social networking sites you already know and love. When done correctly, it also serves as an ideal springboard for you to market your course, establish your credibility, and demonstrate your knowledge in an area where consumers are actively seeking assistance and information. And there’s no better time to get started than right now.

Pinterest marketing is an excellent approach to advertising your company and items. Pinterest is more than just a place to find recipes, clothing ideas, and projects. However, if your course is about any of those subjects, it’s a logical fit! It’s a well-balanced, well-organized, and inclusive forum for people of all ages and genders. That implies your target audience is almost certainly already on Pinterest, and the only thing missing is you!