Are you trying to come up with a new concept for an online course? Are you having trouble determining which subject to discuss after this one? Don’t be afraid; conducting keyword research can assist you in deciding what kind of digital product to develop.
Why should you use keywords search to find new course topics?
Most individuals utilize keyword research to help guide their marketing material or copy, knowing that it will rank higher in search results and bring traffic to their website. Yet, the same study may be used to determine the themes and titles of your digital product offers.
The discoverability and demand for a topic might assist in increasing the likelihood of a successful launch. The idea is to identify and comprehend which keywords are more straightforward to rank for since they have less competition but yet receive a significant amount of searches. In this manner, you may fill a void while also connecting with those who are seeking knowledge on your issue.
Utilizing an SEO tool such as SEMrush, Moz, or Ahrefs may help you measure and enhance your site’s search engine optimization. All three tools provide the monthly searches as well as the expected difficulty of ranking for the phrase.
What makes a keyword search easier to rank for?
SEO is a problematic area. However, there are a few things you can do to improve the ranking of your keywords:
- Obtaining do-follow backlinks from high-quality websites that link back to your desired page for that keyword
- Including your target keyword into the page’s header and meta description
- Getting a higher amount of time spent on the page
- A low bounce rate from that page
Investigating the performance of specific pages on your website using tools like Google Analytics and Bing Webmaster Tools may assist you in gaining a better understanding of the overall performance of your website.
Example: beauty-oriented online course topics
There are numerous cosmetics, hair, and skincare courses available online, but there are constantly fresh beauty trends and digital product possibilities. Now, to demonstrate the potential of keyword research, let’s look at beauty and cosmetology courses.
We obtained this data regarding keywords linked to beauty classes from Ahrefs in mid-2022. The lower the number on the difficulty scale, the better. Great difficulty and high search volume are sometimes associated, but not necessarily. The aim is to choose a course with a lower problem and a disproportionately high number of searches.
We can observe that a more generic keyword, “online cosmetics classes,” is a lot more challenging to rank for than more specialized issues like “online lash course”. Nonetheless, hundreds of people search for the second term every month.
Several course subjects are classified as extremely simple to rank for but have low search traffic. For example, “henna course online” and “online eyebrow threading course” are two of the most uncomplicated keywords, but both receive barely 30 monthly searches.
These types of low-traffic, easy-to-rank keywords might be ideal possibilities for someone who already has a following and could become a buyer of this course. Why? They have a group of purchasers who can make the course worthwhile, but they also employ the easy-to-rank for a term to keep their page at the top of the results.
That simple search word might become increasingly popular. The course designer will then be well-positioned to gain increased attention to their page and, ideally, more course sales. It’s a classic instance of the early bird getting the worm.
According to Google Trends, searches for the top term, “online cosmetics courses,” have grown since the early 2000s. Therefore, while this term used to be simpler to rank for due to lesser search traffic, customer demand for this content has altered. You can’t just forecast which of the low-volume phrases you’re targeting will see an increase in search volume; you’d have to utilize Google Trends API or a similar alternative to monitor the search trend of your chosen keywords on a daily or weekly basis.
How do you make a decision about what to sell after analyzing keywords?
So, after you’ve analyzed your keyword data, what’s the next step in determining the topic of your next course or digital product? Here are some pointers.
Finally, you’ll need to be knowledgeable enough about the subject to write material that your consumers will find helpful. If you sense a potential future trend but lack knowledge in that area, you might look into professional development to stay ahead of the curve.
Search for keywords in a speciality that has a community surrounding it. Following in the footsteps of our beauty example, there is an internet presence of individuals seeking advice on how to care for and style curly hair. Whether you establish that network yourself or can promote it, it may assist in suggesting interest and opening the door to potential clients.
We can see from Moz’s free SEO keyword tool that there are a lot of relevant keywords that might help someone rank for a page with an online curly hair course. A passionate community combined with low-difficulty keywords might help suggest success.
Discover keywords that are related to your area of expertise. If you teach a topic that has significant entrance hurdles, certificates, or advanced schooling, you may be able to decrease your competition. Look for long-tail keywords that incorporate your qualifications and use them if they are promising.
Examine how many connecting domains you require. Ahrefs includes a function that calculates how many backlinks from other websites you would need to rank in the top 10 search results. As your next topic, you might select keywords that simply require a few sites to assist you in ranking.
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